Tech Research and Buyer Insights | White Papers | Foundry

CIOs strategize for AI-driven business

Foundry — Thu, 16 Apr 2026 19:04:28 +0000

CIOs are moving to a strategic business transformation chapter as they aim to translate the early frenzy of AI excitement into enterprise initiatives that yield measurable results. The 25th annual survey was fielded to understand the current parameters of the CIO role and how it’s changing over time. Download the report to learn more.

AI: It’s ROI Time

Foundry — Mon, 30 Mar 2026 18:02:38 +0000

Foundry’s third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures of success and challenges.

Download the executive summary to learn:

Whether organizations have dedicated AI budgets and how spending plans are evolving
Which business objectives are driving AI investments, and where ROI is showing up
Why industry-specific AI is gaining traction over generic solutions
The ongoing challenges ITDMs face around integration, skills gaps, and workforce impact

Driving engagement and trust with today’s IT buyers

Foundry — Fri, 27 Feb 2026 20:39:54 +0000

Based on Foundry’s 12th annual Customer Engagement Study, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 676 ITDMs is a valuable resource for tech vendors to understand how to best position their content for tech buyers and how to best engage with them throughout the purchase process. To assist tech marketers as they plan out their strategies for the year, we’ve detailed the findings in this white paper.

the white paper to get deeper insight into:

The average timeframe ITDMs expect to be followed up with after filling out a form to learn more about a tech solution.
How ITDMs value product testing and the formats that prove the best.
When ITDMs respond to vendor outreach and the steps tech vendors should take to ensure communication.
The content types and information topics of most interest when ITDMs are researching new solutions.
Key takeaways from the research for each region (EMEA vs. APAC vs. North America)

The evolving security landscape

Foundry — Fri, 21 Nov 2025 19:06:43 +0000

CSO’s Security Priorities study surveyed 641 IT security executives, managers, and professionals from around the globe to understand the state of cybersecurity within organizations as well as the expanding remit of key leaders. The research also explored the makeup of the increasingly complex tool portfolio along with the opportunities and challenges associated with AI capabilities as they become integrated into the cybersecurity landscape.

AI dominates the cloud conversation

Foundry — Thu, 16 Oct 2025 15:25:22 +0000

In its 12th year, Foundry’s Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research includes adoption and spending plans, business drivers, challenges, and top cloud growth areas, such as artificial intelligence.

Role & Influence of the Technology Decision-Maker white paper

Foundry — Wed, 17 Sep 2025 16:30:00 +0000

Based on Foundry’s 2025 Role & Influence of the Technology Decision-Maker research, this white paper outlines the tech purchases that are likely to be made, who’s involved in these decisions, and the information sources they rely on.

This global research of 721 IT decision-makers is a valuable resource for tech vendors to understand the decisions made around their products and services to gain an advantage in this competitive landscape. To assist technology marketers as they plan out their strategies for the future, we’ve detailed the findings in this white paper.

The State of Partner Marketing

Foundry — Wed, 24 Jul 2024 12:48:36 +0000

This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and regional differences.

Increasingly confident marketers find new ways to apply ABM

Foundry — Thu, 28 Sep 2023 06:26:00 +0000

For the third year in a row, Foundry’s survey of 500 B2B technology marketers found satisfaction with account-based marketing. This year, 93% of respondents cited that their ABM efforts have been extremely or very successful, which is up from 84% last year.

ABM demands discipline in the use of metrics, so it’s not surprising that 91% of marketers said they use intent data to prioritize accounts, identify content to be served, and build target account lists. To learn more about the ABM and intent research, download the white paper today.

Download this white paper to learn about:

- The many uses of ABM
- How tech marketers measure the success of their ABM efforts
- How intent data is used to fuel ABM programs
- The success and challenges marketers see with both ABM and intent

Next-generation prospecting: Delivering on the promises made to sales

Mary Batchelder — Mon, 11 Sep 2023 17:46:00 +0000

Selling may feel harder than ever nowadays, but it doesn’t have to.

In partnership between Foundry and SugarCRM, this white paper discusses the current state of selling, and how sales teams can leverage next-generation prospecting tools and tactics to compete in noisy, crowded markets.

Download the white paper to learn how to:

Discover and engage active buying groups before your competition
Expand your deals and accounts with insights about what they’re ready to buy
De-risk your pipeline and territory with competitive signals

Tech marketer’s guide to content marketing

Foundry — Tue, 11 Jul 2023 15:59:33 +0000

Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage their target audience.

So, how do you create great content that will resonate with tech buyers and make your organization stand out from the rest? Knowing your audience, understanding their needs and prioritizing what IT buyers value most are the first steps to creating quality content that will attract buyers and keep your organization top of mind when it’s time to buy. But what else?

Foundry’s Tech Marketer’s Guide to Content Marketing provides insight into how to create or enhance your content marketing strategy to create more effective content in an easily digestible fashion. This guide shares exclusive research, case studies, and insights from content marketing experts – all for you!

Download for tips on:

Positioning your organization as reliable, consistent and trustworthy through content.
Creating content that serves the reader and stands out from the competition.
Establishing effective thought leadership and working with subject matter experts.
Effectively measuring the performance of your content marketing initiatives.